Work Preview

What’s in this preview

I built three things on your own website, and they all work toward the same goal: more families finding you online, more free trials booked, and easier hiring. Here’s what each one does and why it matters.

Careers page and two apply pages

• Applicants learn what it’s like to work at Dolphin, pick Loves Park or Crystal Lake, and apply right on your site.
• Every application lands in one inbox, jobs@dolphinswimclub.com, so nothing slips through the cracks.
• A real Careers page on your own site can also show up when people search for swim instructor and lifeguard jobs nearby.

Swim Level Finder

• Parents answer a few quick questions and get a suggested starting level for their child.
• Every result ends with a button to claim a free trial, so the quiz is the first step toward more trial sign-ups.
• It’s also built as a main page for search, with plain answers to the questions parents type into Google, Bing, and AI tools, like which swim level fits their child.
• Your front desk still confirms the level, so the call is about booking the right class, not guessing where to start.

New Free Trial page

• The sign-up form is right at the top, so parents can claim a free trial without hunting for it.
• A new optional age question tells your front desk a little about the swimmer before they call back.
• Baby Swim has its own section, so parents of little ones 4 to 24 months see right away that they can try it free.
• The questions parents ask most are answered right on the page, which helps you show up in Google and AI search for free swim lessons.

Together, these give parents a clear path from searching online, to finding the right level, to booking a free trial. None of it is in your main menus yet. Please click through each card below and answer the quick questions. The sooner you approve, the sooner I can put everything live so it starts showing up in search and bringing in trial sign-ups!